Now I like it even less.
Not the European variety, but North American football, which has recently decided to pimp itself even more.
Much like why I dislike the Olympics–corporate sponsorship destroying pure[ish] sport–I’m growing greatly opposed to football’s corporate bondage.
Now, Canadian universities’ national football championship, the Vanier Cup, is sponsored by Desjardins.
BC’s high school football championship is now titled the Subway Bowl, which is a rather smart idea since Subway exists in more than a few food fairs [formerly, cafeterias] in at least Coquitlam schools.
Subway is even sponsoring the season’s awards night for players; I wonder if they’ll get to eat subs. The best players even get to be Pepsi Provincial All-Stars:
“If you are selected as a Pepsi Provincial All-Star or a Scholarship Winner you will be notified by your coach at least one week before the banquet. The entire Pepsi Provincial All-Star Team, and Players of the Year, will not be announced until December 1st.”
Hurray for “amateur” sports!
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