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by Stephen Elliott-Buckley
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Handcuffing a Community’s Resilience: Bata in the 21st Century
I first knew Bata shoes as a kid taken shopping to try on new shoes. As a teen I learned about the nexus of globalization and apartheid with Bata as a model, since they were operating in South Africa. Thomas Bata said, “We expanded into Africa in order to sell shoes, not to spread sweetness and light.”
Not only was it neoliberal globalization’s low-wages that lured Bata to they shift production overseas decades ago to take advantage of cheap labour, foreign competitors also helped force the closure of Bata’s domestic shoe production in Batawa in 1999.
But now Sonja Bata is trying to redevelop Batawa, Ontario into a post-industrial community, it is clear that she hasn’t read Jeff Rubin’s book, Why Your World Is About to Get a Whole Lot Smaller, on how peak oil will end globalization and force us to spend far more time developing bioregional social, economic and political communities.
She has partnered with design students from Carlton University, encouraging them to get all radical in creating a new vision of a community with artists, urban farms, research incubators and even a microbrewery. While these ideas reflect a healthy respect for a mixed community, since her model is post-industrial she may be in for a surprise when oil goes back up to beyond where it went last year and the global human supply chain constricts.
What will likely be needed in Batawa is for her to open her factory to make shoes again, not convert it into condos.
So, it is more than a little ironic that she is planning to miss out on developing some appropriate infrastructure for the community upon globalization’s decline.
While Bata is now in the gentrification business, the Globe’s Gordon Pitts correctly writes, “the region needs jobs, not fanciful ideas,” as a local Quaker Oats plant recently closed.
Ultimately, Bata’s vision and paradigm are hopelessly obsolete. In discussing the process of Batawa’s gentrification, she says redeveloping the factory is a symbol: “we have to get that done.” Destroying the factory’s capacity to manufacture products local certainly is a symbol, but it’s a symbol of a business model which will become more irrelevant every month the price of oil creeps back up.
But that’s not the only problem with paradigms involving Bata. Carlton characterizes its partnership with Bata as a university-community collaboration. Bata is a corporation with a real estate gentrification agenda. They are not a community. They don’t speak for a community. They are, in fact, hampering the Batawa community’s resilience to transform its local economy to a more sustainable one.
The relationship is really a public-private partnership with public university design students subsidizing the creative function of a corporation. It would be far more appropriate for the design students to be remaking Batawa in a way that will allow it to function in the transition we’ll be encountering when oil prices rise.
Instead, they are creating a community that will have no place in our near future.
They should be recognizing that bioregional social, economic and political units will be the sustainable size of communities since getting products from outside local zones will require expensive transportation. Bioregional communities will have to be as self-sufficient as possible to ensure that what they do trade will provide real value to justify the costs.
At 82, Sonja Bata may not be able to properly envision what our communities will require in a future with peak oil, climate change/breakdown, discredited deregulated and privatized neoliberal capitalism and declining globalization.
The key to managing such a profound paradigm shift is for all the rest of us to have more foresight than her. What the world needs now is the sweetness and light of sound community planning.