Ladies and gentlemen, welcome to Hockey Night in Canada, privatization version!
Yes, the CBC is now in a privatization scheme called a public-private partnership [see below] to continue its mission to dump the most culturally significant media brand in Canadian history: Hockey Night in Canada.
Selling off the CBC outright would be a politically dangerous venture. So the federal government is simply eroding it, piece by piece. First, it dismantled the CBC orchestra. Then it didn’t bid on renewing the rights to the theme song of Hockey Night in Canada. Now it has partnered with Rogers to transition the brand out to the private sector.
This is privatization by stealth, privatization in slow motion. After the next 4 years, I expect everything will revert to Rogers and the CBC will lose its biggest brand in history.
Here’s how we stop this horrible transfer of value in a public asset to a corporate balance sheet.
- Join the Friends of the CBC.
- Make sure in the next federal election that we elect a federal government that will protect the CBC, stop its defunding and not renew the sub-licensing agreement that will allow the CBC to hollow itself out by giving hockey to Rogers.
- Forward this editorial to the NDP and Liberal critics and make sure they know that we need to protect and restore the CBC to its former greatness, then make it better!
This is all preventable. Unless we give up. So let’s not!
5.2 billion dollars!!!!!!!! Hey Canada…thanks for spending your entire GDP on television rights! AH AH AH AH AH AH AH AH AH!
— Count Bettman (@CountBettman) November 26, 2013
Saturday night will remain Hockey Night in Canada on CBC, at least for the next four years.
The National Hockey League confirmed Tuesday that CBC has secured English-language rights to games in a sub-licensing agreement with Rogers Communications. Rogers has signed a 12-year deal with the NHL.
Rogers retains three exclusive windows to broadcast any game involving a Canadian team on Wednesdays, Saturdays, including CBC, and Sundays.
“We’re looking forward to working with CBC … to take the fan experience to the next level,” Rogers Communications president and CEO Nadir Mohamed said at Tuesday’s news conference.
The CBC will not pay any rights costs for the broadcasting of hockey games on the main network, CBC said in a note to staff. Rogers will bear the monetary risk and reward of the broadcasts, too — they sell the ads, but keep the revenue derived from them.