“Come for ladies, stay for the legends”?
Leave it to Rogers Sportsnet/cellphone/baseball/stadia to set feminism back another decade with their recent Rogers Cup. Are bikinis next?
The Rogers Cup tennis tournament ended yesterday.
I am quite sickened, but not at all shocked, at how they portray male and female tennis players. Listen closely for the voiceover at the end:
The ladies we are supposed to come for, are merely the opening act for the legends. And I don’t need to go into the sexual double entendre with come.
Then we have some sexy poses from the women:
Several weeks ago on this site, Julie wrote about sexism in women’s soccer in Sporting a Uterus, with the FIFA president once suggesting that female soccer players should wear tighter shorts and uniforms more like volleyball.
When the producer of Rogers Cup tennis continues to market female tennis players as sex objects, we are drifting backwards.