Frankenstorm Promo

How would you feel about a news organization that treats a hurricane as a campy Halloween ratings booster? I’m appalled. Click on “Frankenstorm Promo” above and watch the above clip from GlobalTV last Thursday night.

Hurricane Sandy has killed dozens already and will likely kill more as it runs aground today in the northeast where tens of millions live.

I was stunned to see the jovial treatment that news broadcasters were taking to a subject packed with such calamity.

Cynically, it appears that an attempt to create levity about such an impending disaster is a compelling way to boost ratings to earn more profits for GlobalTV “News” when in reality they should take a more responsible approach.

In the end, I’m shocked, but sadly, not at all surprised.